AI Navi puts working Claude-powered AI into the hands of £25M–£250M CPG and Logistics teams — in weeks, not quarters.
Book a 25-min diagnostic call →You report gross revenue to the board. Your real net — after deductions, trade spend and returns — is often 6–12% lower, and nobody on your team can pull the live number this week. Reconciliation takes weeks. The leak is quiet, continuous, and compounds every quarter.
Your team makes 5–10 pricing and promo decisions a week. At your size, each one moves margin by 0.5–2%. How many are made on reconciled data — and how many on last year's spreadsheet and a feeling? By the time the post-mortem lands, the next promo is already live.
You're out of stock on the SKUs that move and long on the ones that don't. That's not a warehouse problem. It's a decision-loop problem: the signal is in the data, but nobody can read it fast enough to act. So you hedge, and pay for hedging twice.
You're mid-way through a Snowflake / Databricks / new-ERP build. The consultants are expensive. The timeline has slipped twice. The commercial team is still exporting to Excel. Platforms don't make decisions — people do, and they need answers this quarter, not in FY27.
Three more analysts. Same backlog. The “can you pull me a quick one” queue only gets longer. The bottleneck was never hands. It was the time between a commercial question and a defensible answer.
A chatbot on top of a dashboard that can't read your deduction notes, your contract terms, your supplier emails or your promo agreements. Generic AI without the context of your business is theatre. It demos well. It doesn't change a single P&L line.
We are not a platform you have to adopt, a consultancy that hands you a slide deck, or a chatbot bolted onto a dashboard. AI Navi is an AI product studio run by senior operators. We have worked with some of the largest CPG and logistics brands globally. We bring proven methods from $3B+ CPG businesses to £25M–£250M brands — without the giant cost base. We build on Claude by deliberate choice: enterprise-grade reasoning, secure access to your internal data and not a consumer chatbot with a new skin. The value we hand over is commercial, not technical — measurable, board-ready ROI, not slideware.
Haja has sat on both sides of the commercial table — AI and Data lead at a London-HQed $3B CPG, author, advisor, investor. You get the partner, not a pitch deck handed off to a grad.
Fixed-scope engagement: 3–4 weeks to a working decision tool your team uses on Monday, not a six-month programme that ships a pilot. We wire Claude into your data where it already sits. No migration. No “data readiness” phase.
We upskill the person who'll run it after us. No retainer lock-in, no dependency on the studio. Start with a short, fixed-scope engagement, or have us operate alongside your team if you want ongoing support.
“Smaller CPGs now hold the unfair advantage. No legacy tech. No politics. Direct access to frontier AI. We're here to help you take it.”
Haja J Deen
Head of AI · Strategy & Change
I set the strategy. I land the change.
25+ years leading digital transformation at pladis Global ($3B+ CPG), Saint-Gobain, Holland & Barrett, and Toyota. Author of “Build the Right Thing.” Co-founded 2 startups. MBA from Cranfield School of Management.
Abhishek Choudhury
AI Delivery Lead · Data Engineering
I build the data foundation. I ship the AI.
Ex-Deloitte. 30+ AI products shipped per year with lean teams. Ex-CPG AI lead. Trusted by C-suites as a hands-on AI transformation partner across cloud, automation, and analytics.
Haja & Abhi has led or shipped data and AI work for CPG and logistics teams of every size.
£40M Food Brand · Deductions
60% of unchallenged deductions recovered in 8 weeks
Their commercial team knew retailer deductions were eating net revenue, but the letters, promo agreements and invoices lived in three different places. We wired Claude into the process so it could read every deduction letter, match it against the signed promo terms, and flag invalid claims back to the team.
What we built: a deductions triage workflow, live in 8 weeks.
£25M CPG Brand · Promo Decisions
£180K saved by killing two promos before launch
They were running dozens of promos a year with no clean pre-event analysis. We built a Claude-powered promo pre-mortem that ingests last year's data and flags likely duds in 30 seconds. The team killed two planned promos before they went live.
What we built: a promo pre-mortem tool for the commercial director.
Large CPG · Snacking Category
>5% net revenue improvement in 20 weeks
The category team had patchy pricing and pack-size data, a skeptical retailer, and a day-to-day that left no room for analysis. We got them a working handle on pricing and pack-architecture decisions despite the messy inputs.
What we built: a pricing & pack-size decision engine for the category lead.
25 minutes. No deck. No follow-up sales sequence.